We all know the age-old saying of ‘it’s not what you know, it’s who you know’ and sadly, in many ways that it still true. When it comes to business, working with other businesses and having as many contacts you can call upon if you need them is essential. We thought we would take a look at the importance of business networking and how it can help you with business growth.

Meeting New Business Contacts

Although you might assume that business contacts, especially those in similar industries to you are not helpful that really isn’t the case at all. Most businesses are really supportive of each other and as such, it can be handy to know someone that you can reach out to for help if you need it. This could be something as simple as a local business that can recommend a decent plumber, where to buy specialist equipment from or a similar business that can help point you in the right direction of a supplier that can help you develop new packaging. You don’t have to need a reason to have their help now but networking now means you’ll have their details if you need them in the future.

Expanding Your Business Locally

Being involved in local business networking events is essential for local business growth. There is a real element behind the “support small businesses” initiative especially since the pandemic caused many businesses to close. Being involved in local events, helping local charities and even just being active on local Facebook groups and online communities are great ways to get your business name out there and ensure that your business is supported locally by as many people as possible. Social media is starting to be a massive influence on peoples decisions and so it is something that you should take advantage of.

Introducing Yourself to New Clients

Of course, any business wants to grow and meet new clients and as such, networking at the right events can help with this. The events you attend will depend on your industry but for example, you might attend a comic book convention if you’re someone that sells comic memorabilia. There are various events that take place throughout the UK for different hobbies and industries so finding something to attend that suits your business and will help your business grow should not be too much of a hassle.

Making The Right Impression

Attending these events is all well and good, but you also want to make sure that people have your details in the future – and that you give them the right impression. Having professional business cards made by someone just as Aura Print is essential.  We have had cards printed by this team before and their customer service is great – making sure they get in touch every step of the way to ensure our cards were how we wanted. You even get a draft emailed to you to make sure you’re happy before they go to print. Giving the right impression when meeting people definitely goes in line with the importance of business networking. Having printed business cards that are made from sturdy material, fit in someone’s wallet and give all of your details show that you’re someone to take seriously. It also means that if/when they want your details in the future they’ll be able to find them without hassle – a great way to grow your business.

The Importance of Business Networking

A snapshot of what the Aura Print website looks like

The Importance of Business Networking in the Right Way

If you are going to take the steps to network, then you need to make sure you do this in the right way. For example, giving out business cards with spelling errors or dog-eared corners isn’t going to give anyone confidence in your business.  What we loved about Aura Print is the way that you can check the card every step of the way – but also the high-quality of the cards they arrived. There is no risk of these being scruffy when you hand them over, as they’re such thick card they work so well. You should take the same care with everything else during the event – for example, don’t turn up with a dirty top on or get too drunk! Think of the whole event as a way to showcase your self and we all know first impressions count – so it is essential that you do what you can to make sure the impression you give is a good one!

As you can see Aura Print do a range of cards, so whatever your business niche is they’ll be able to create something suitable.

What would your business card say if you were to have one printed?

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